After releasing, "ILL WHAT I BLEED" on SoundCloud in September alongside "MOST AIN'T DENNIS" from his postponed ninth studio album, "INSANO", Kid Cudi revisits "ILL WHAT I BLEED" with an accompanying music video directed by Jason GoldWatch and Cudi himself.

The video opens in a rusty black and white filter with an up-close shot of Cudi showing off his iced-out diamond teeth grillz. As "Insano boys" echo in the background while the beat drops, Cudi takes watchers on a journey through urban South Korea. The rapper is seen in a spiffy fit wearing a luminous Members of Rage varsity-style jacket. With high energy, smiles, and on-beat dance moves, he radiates a carefree attitude. Delivering "Here's the picture/I'm that mister (Hot, hot)/I do what I please," he sets a feeling of self-confidence as the music feels eerie with dope synthesizers and hypnotic beats.

Walking through the city's market, Cudi boasts about the legend he is while paying no attention to haters. "No worries, the boy survived/Keep on coming out the rubble/The "Now he's alive" (Yeah)Walk through fire/I'm unbreakable legend he's deep (Yeah)/No wonder why them suckers hatin', just 'cause I'm me." As Cudi radiates a legendary persona, his hooks deliver catchy lyrics that make listeners anxiously await the rest of INSANO.

As listeners look forward to more INSANO teasers leading up to the album release, Cudi keeps fans on their toes as his second official single drops in a few weeks.

“ILL WHAT I BLEED” is streaming everywhere now. Stay tuned! 

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